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Report Detail Summary
Image versus Substance in Presidential Campaigns
June 09, 2015
While one cannot deny the importance of an attractive telegenic candidate during the campaign, after the election those characteristics may take a back seat to the policies adopted by the elected administration. One only has to look at the success of the policies implemented by the Reagan and Kennedy administrations. You must have an active account to view these reports. You may register for a trial here Download Complete Report in PDF Format
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