Report Detail Summary

Image versus Substance in Presidential Campaigns

June 09, 2015

While one cannot deny the importance of an attractive telegenic candidate during the campaign, after the election those characteristics may take a back seat to the policies adopted by the elected administration. One only has to look at the success of the policies implemented by the Reagan and Kennedy administrations.

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The ValueTiming™ strategy is based on the assumption that politicians and policymakers have particular views of the world, and that they will in general adopt policy measures that are consistent with these views.


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